A new campaign has been set up by the National Crime Agency (NCA). The campaign aims to target the social conscious of ‘recreational’ cocaine users by outlining the violence and murder that accompanies the international cocaine trade.
The campaign is spearheaded by a cartoon video. The video demonstrates the damage inflicted by the cocaine trade on the environment, communities and children.
The campaign aims to make inroads into social channels by promoting the hashtag #EveryLineCounts. The video will be displayed via online and offline advertising channels.
You can watch the video here:
During 2014-15, the NCA contributed to the seizure of over seventy tonnes of cocaine. Now the NCA turns its attention to domestic users of the drug here in Britain.
Tony Saggers of the NCA said: “Recreational users, who perhaps care about the exploitation of workers in sweatshops, or environmental abuses, often have no idea of the damage funded by their occasional line.
“We think many of them would be shocked by the reality. When they use cocaine, aside from putting their own lives at risk, they are feeding an industry which routinely uses death, violence and destruction in its production process.
“We are asking people to weigh up the facts and ask themselves whether they can square their use of this drug with the damage it does to others.”
During 2014, a shocking 247 people died in the United Kingdom due to a cocaine overdose. This is a 32% increase on 2013’s figures.
Ocean Recovery Centre offers cocaine rehab services. Call today on 0800 140 4690 if you or a loved one are affected by cocaine.
Posted on Thursday, December 17th, 2015 at 2:27 pm in Drugs.